Why is Adobe leaning so hard into workflow and collaboration? Because there’s a big opportunity to smooth the rough edges of many creative workflows, and it’s going to be essential. These are the first significant acquisitions since its 2018 Magento and Marketo acquisitions for marketing automation and e-commerce capabilities. With that acquisition, Adobe will now have spent approximately USD2.8 billion acquiring collaboration and workflow companies in the last year. Late last year, Adobe acquired the marketing workflow company Workfront. Cancel the “Cost Center” Culture In Customer Service
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